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About Us

Less noise. More signal.

A publication from smallTech on the parts of applied AI that are hard to measure and easy to oversell.

We write about ideas, technologies, and the systems behind them. Some pieces explain how something works. Others take a position and show the reasoning behind it. Others follow what has changed and ask whether the change actually matters.

Our work is built to be read beyond the news cycle, referenced in the middle of a decision, and revisited when the question comes up again.

Featured Editorial

Latest

AnalysisDraft29 Sep 2026

AI may be smarter than humans. Nobody said it was cheaper. An unfinished look at what it actually costs.

Educational19 Sep 2026

Two techniques for staying in flow with AI: version everything you make, and treat context as a collection of artefacts.

That’s everything in the feed.

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